This is part 2 of the blog post "They Will Help You Build a Robust Social Media Strategy", which explores using the skills of 6 professionals to build a robust social media strategy for business.
In this post, we will discuss why it is important to think like a head hunter, builder and judge, if we want to implement a successful social media strategy.
If you have followed the steps from the previous post, you would have done your planning and know what your end game is with social media by now. So it is time to put together a team of people with right skills and knowledge to execute the plan.
It is time to think like a head hunter:
- Who can bring value to my social media team? Depending on the social media platform and the theme you are going for, you will need people with specific skill sets.
For example, are we looking for someone who can put out quirky and fun contents or are we talking about someone with insights for technical knowledge sharing or do we need someone who knows how to work with images?
- Does my team members know their roles and responsibilities? Are they familiar with social media policies and procedures?
Always remember, common sense is NOT common. It is always better to have policies and procedures in place and induct your team properly instead of relying on one's common sense.
Can my business manage this whole social media campaign or should we outsource some of our social media work?
This is particularly relevant to small businesses and sole traders when spending time to plan, execute and monitor social media campaigns just seem to be overwhelming. Outsourcing your social media effort may not be cheap, but at the same time, it may help you reach your goals quicker.
If you have reached this stage, congratulations! You are now ready to think about building your social media empire. We are talking about "operational" here and you will need to consider the tasks below:
Create an action list with a timeline so you can set up your social profile on whatever platform you have chosen to use.
Turn the data from your previous research into meaningful tasks, paying particular attention to building and publishing contents regularly and consistently, promoting your social presence, inviting people to follow you and engaging with your followers.
Once again, this is a good time to honestly ask yourself if your business can execute your social media strategy in house or if you need to consider outsource this particular side of your business.
Stay on the course, follow your plan and execute your social media strategy. Remember, social media is a long-term investment. So make sure social media is embedded in your business operation to avoid the risk of investment failure.
If social media is an investment for your business, you will want to know how it has impacted on your business outcome. So put on your judicial hat and focus on monitoring and improving your social media strategy.
Given the benefits of social media can often be intangible and hard to measure, it helps to think about how you can monitor your social media effort before its commencement.
Some key concepts to think about are:
What and how do you want to measure the impact of your strategy? Consider what your social media end game or goal is as it will determine how you can measure your strategy. For example, if your social media goal is to drive traffic to your website, Google Analytics may be a good tool to help you measure website traffic.
How do you know your social media strategy is effective? You will not know the answer to this question unless you have gone through the "Detective" and "Strategist" exercise in the previous post, which is designed to flush out your needs and expectations in relation to your social media campaign.
Can your strategy be improved to get a better result? Don't forget to put your detective hat on and compare what and how you are doing against your competitors. Don't forget to check if your customers have changed their expectations through active customer engagement. Regular monitoring of your social media landscape will enable you to refine your strategy further.
Take Home Message
Social media can be a fantastic way for businesses to promote themselves and grow customer loyalty. To have a positive social media experience, it is important that businesses adopt a structured approach.
Once you are ready for action after reading part 1 and part 2 of "They Will Help You Build a Robust Social Media Strategy", get a FREE Social Media Strategy template to bring everything together.
If your business needs some advice designing and executing your social media strategy, Notonos Global is here to help.
About the author
To connect with Suzi Chen, visit her bio here.