Words have power.
When used well, words can transform ideas and connect with people. But words can do more. They can influence people and grow business.
Even in this digital age where many things are transient in nature, words are still being published, albeit in a digital format such as eBooks and social media posts.
And that is because words have power.
As a business, there are many ways that you can benefit from the power of words through publishing your story. In this update, we share 3 primary reasons as to why people seek to have their words published and stories shared.
Establishing your credibility proactively
Being recognised as an industry expert is an important business strategy. In fact, there is nothing more powerful than being able to communicate with authenticity and with authority.
Traditionally, one has to be in the industry for a long period of time before being afforded an "expert position" opportunity. Nowadays, businesses can manoeuvre strategically and proactively finding ways to establishing their own industry credibility.
How? You ask. Well, if you have not yet heard, teaching is the new marketing.
Knowledge sharing, particularly through expert articles and published books, is one of the best ways to establish one's industry credibility. It is cost effective and less labour intensive in the long-run comparing to other strategies such as running workshops or advertising.
Reflection for clarity
Reflection is an exercise that many successful people practise. It helps us examine the big picture and gives us a chance to adjust, refine and re-energise. In the business world, reflection sometimes comes in the form of annual retreat and team building sessions.
Setting time aside to document your experience is another way to practise reflection. Apart from being good for the soul, the exercise itself provides a structured thought process, guiding our thinking in a critical way.
Just like the Lessons Learned report at the end of a project cycle, processing and learning from your experience in a written way gives businesses an advantage to build on the existing knowledge and move forward with clarity.
Elegant publicity as a growth strategy
It does not matter which industry you are in, positive publicity is an important element of business growth. Having your story or opinions published is an elegant way to publicise your business and this should be viewed as a growth strategy.
From how-to articles to expert opinions, individuals and businesses have ample topics to contribute and demonstrate their skills and ability in.
The key thing to remember here is to take time to craft your words instead of rushing it and publishing superficial work that is often found on the market.
Tie it in with other marketing strategies, your published work, whether it is a book, article or case study, can do wonder for your business.
That is why top influencers such as Grant Cardone and Terence Mauri focus on using their published work, predominantly in the form of a book, to engage and build relationship with their followers and grow their businesses.
Take Home Message
- Words have power. Businesses should learn to leverage published words such as books, guides and case studies to establish industry credibility, enhance critical thinking and gain publicity.
- Considering using published works as both a marketing and a growth strategy.
- Take your time to craft your work to avoid publishing superficial and sub-standard work.
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About the author
To connect with Suzi Chen, visit her bio here.